Bei Jing Shang Bao·2025-11-28 13:17Core Viewpoint - Bosideng Group's sales for the brand Xuezhongfei have shifted from negative to positive growth, with a year-on-year increase of approximately 20% in October and November [1] Group 1: Brand Development - Xuezhongfei will be a key focus for the company moving forward, with an emphasis on online channels as the primary battleground [1] - The company plans to deepen integration of online resources to further promote brand development [1] - There will be a strategic expansion into offline channels, particularly in shopping centers and outlets, to enhance consumer experience and brand recognition [1] Group 2: Investment and Financial Performance - The investment in the Xuezhongfei brand will significantly exceed that of previous years, focusing on brand marketing and product development [1] - For the fiscal year 25/26, the company reported a revenue of approximately 8.928 billion yuan, a year-on-year increase of 1.4% [1] - Net profit rose by 5.2% to about 1.201 billion yuan, with brand down jacket revenue increasing by 8.3% to approximately 6.568 billion yuan [1] - Self-operated channel revenue reached 2.411 billion yuan, growing by 6.6%, while wholesale channel revenue was 3.701 billion yuan, up by 7.9% [1]