Amazon's Jay Marine: 'Sports are really working for us'

Core Insights - Amazon Prime is offering 15 hours of live sports programming for free to all customers on Black Friday, enhancing customer engagement and value [2][3][4] - The lineup includes significant matchups such as the NFL game between the Eagles and Bears, and NBA games featuring the Knicks and Lakers, showcasing Amazon's commitment to high-profile sports events [3][4] - Amazon has heavily invested in sports broadcasting rights across various leagues, including the NFL, NBA, and international soccer, aiming to enhance the Prime membership value [6][7][14] Investment and Advertising - Amazon's investment in sports is yielding positive results, with a notable increase in advertising revenue, which is up 40% year-over-year for Black Friday [11] - The company is focused on creating a profitable model for Prime Video while continuing to invest in sports and entertainment to drive long-term financial success [12][10] - Advertisers are responding favorably to Amazon's offerings, benefiting from full-funnel advertising capabilities that link advertising to purchase [9] Global Reach and Strategy - For the first time, Amazon is making NFL games available globally for free to all Amazon customers, expanding its international reach and fan engagement [13][14] - The strategy includes leveraging partnerships with sports leagues to grow their international fan base, as seen with the NFL's games in cities like Munich and London [14]