KWEICHOW MOUTAI(SH:600519) Zheng Quan Shi Bao Wang·2025-11-28 13:38Core Viewpoint - Guizhou Moutai held a temporary shareholders' meeting on November 28, 2023, where six proposals, including the election of directors and a share repurchase plan, were approved, signaling a commitment to high-quality development and sustainable value creation in a challenging market environment [1][3][4]. Group 1: Shareholder Meeting Highlights - The meeting attracted approximately 260 shareholders, reflecting strong support and engagement from investors during a period of deep adjustment in the liquor industry [4]. - Chairman Chen Hua expressed gratitude to shareholders and emphasized that Moutai's opportunities outweigh challenges, maintaining confidence in the company's future [3][5]. Group 2: Strategic Focus Areas - Moutai will focus on five key areas for sustainable development: quality assurance, market-oriented marketing transformation, cultural value enhancement, enterprise transformation and upgrading, and ESG (Environmental, Social, and Governance) practices [6]. - The company aims to provide exceptional products and services to consumers, support employee growth, create sustainable value for investors, ensure mutual benefits with partners, and fulfill social responsibilities as a national brand [5][6]. Group 3: Market Adaptation and Consumer Engagement - Moutai is actively transforming its customer base, service scenarios, and overall service experience to adapt to market demands, particularly focusing on new business sectors and emotional connections in drinking experiences [7][8]. - The company is enhancing its service capabilities by establishing a three-tier service talent system and offering customized services to improve consumer engagement [8][9]. Group 4: Sales Performance and Market Strategy - Moutai's sales performance has shown improvement, with the retail price of its flagship product, 53-degree/500ml Feitian Moutai, stabilizing around 1,831 yuan per bottle, indicating strong brand resilience [10][11]. - The company has strategically reduced market supply to maintain stability and is focusing on optimizing sales channels and enhancing cooperation with distributors to ensure market resilience [11][12]. Group 5: Youth Engagement Strategy - Moutai's approach to youth engagement is nuanced, recognizing the diverse drinking needs across different age groups, and aims to integrate its products into the lifestyles of younger consumers [12]. - The company is committed to maintaining a stable pricing strategy while enhancing value, positioning itself as a benchmark in the industry amidst ongoing price wars in lower-end products [12].