AI闯入影视创作“内核”,爱奇艺为“AI+影视”创新打个样
iQIYIiQIYI(US:IQ) Huan Qiu Wang·2025-11-28 13:45

Core Insights - The article highlights the transformative impact of AI on the film industry, particularly through iQIYI's "Script Workshop," which significantly reduces the time required for script analysis and character relationship mapping from weeks to hours [1][3]. Group 1: AI Integration in Film Production - iQIYI's "Script Workshop" empowers creators by providing tools for quantitative assessment of character relationships, visualizing emotional dynamics through graphs, which has been validated in popular dramas like "Ning An Ru Meng" and "Ai Ni" [3]. - By the end of 2024, the tool is expected to have evaluated 5,000 novels and scripts, showcasing its extensive application in content creation [3]. - iQIYI has developed a comprehensive AI tool matrix that spans content creation, visual design, and shooting assistance, achieving large-scale implementation [3][5]. Group 2: Efficiency and Quality Enhancement - The AI tool matrix penetrates the entire film production process, enhancing efficiency from script creation to filming [5]. - These tools do not replace the creative role of artists but rather liberate them from repetitive tasks, providing standardized and replicable technical capabilities to support the industrialization of film [5]. - The exploration of "AI + Film" by video platforms like iQIYI reflects a recognition that artistic works should leverage technology to express humanity, emotions, and values, leading the industry from "scale expansion" to a new phase of "quality enhancement" [5].