剑指要素错配和资源浪费，促消费再出新招

Core Insights - The recent implementation of the consumption promotion plan aims to enhance the adaptability of supply and demand in the consumer goods market, targeting the formation of three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027 [2][6] - The plan emphasizes the transformation from quantity to quality in production and consumption, focusing on customized solutions to improve the adaptability and flexibility of the supply system [4][6] - Artificial intelligence is identified as a catalyst for consumption growth, with the user base for generative AI products reaching 515 million by mid-2023, indicating a significant expansion of application scenarios [2][7] Consumption Market Overview - China is the world's second-largest consumer market, with a total of 230 million types of consumer goods, leading in over 100 categories such as home appliances and furniture [3] - From 2013 to 2023, the average annual per capita consumer spending in China increased from 8,000 yuan to 15,000 yuan, maintaining a share of over 50% in total consumer spending [3] - In the first ten months of 2023, China's retail sales reached 36.6 trillion yuan, with a year-on-year growth of 4.4%, accelerating by 1.2 percentage points compared to the same period last year [3] Structural Challenges - The current consumption market faces structural contradictions, including an oversupply of certain products and a lack of high-quality offerings, alongside demographic changes and generational shifts in consumption [4] - The promotion plan aims to address these issues by enhancing the quality and cultural value of traditional consumer goods while creating new products and services to meet emerging demands [4][6] Policy Initiatives - The government has implemented policies such as trade-in programs for consumer goods, which generated over 2.4 trillion yuan in sales and benefited more than 360 million people in the first ten months of 2023 [5] - Future initiatives will focus on promoting new product launches, enhancing health-related consumption, and fostering digital and green consumption [5] Future Consumption Trends - The plan anticipates the emergence of new consumption markets worth trillions, driven by supply-side structural reforms and the application of new technologies [6] - Key consumption sectors expected to grow include smart connected vehicles, elderly care products, and consumer electronics, with significant potential in areas like children's products, wearable technology, and health and fitness equipment [8]