聚焦GEO赛道，智推时代如何破局AI时代营销

Core Insights - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference was held in Guangzhou, attracting over 300 cultural and related enterprises and more than 110 investment institutions, creating a one-stop service platform for project and funding matching [1] Group 1: Company Overview - Zhituo Times, a startup in the Generative Engine Optimization (GEO) sector, was founded in May 2023 and has quickly gained attention by meeting three key criteria: disclosing financing information, developing its own SaaS system, and having overseas local business [2] - The founder, Chen Miao Zhe, is a serial entrepreneur whose previous project was acquired by 37 Interactive Entertainment in 2019, which also participated in Zhituo Times' seed round financing [2] Group 2: Business Model and Services - Zhituo Times operates approximately 10 subsidiaries globally, including locations in Beijing, Shenzhen, Guangzhou, Wuhan, Warsaw, Gothenburg, and Singapore, serving both Chinese companies operating overseas and local users [3] - The company provides services across all AI application platforms, with a significant client base in education, automotive, enterprise services, finance, gaming, health, and new retail [3] Group 3: Market Landscape - The Chinese SEO market was valued at 100 billion yuan in 2022, while the SEM market ranged from 300 billion to 400 billion yuan [4] - The company identifies a decline in SEO traffic, with Baidu's search volume halving in the first half of the year, indicating a shift towards new AI applications [4] Group 4: Competitive Environment - The main competitors in the GEO sector are based in North America, including Profound and Peec AI, with Profound recently securing $35 million in funding from Sequoia and NVIDIA [3] - Zhituo Times aims to optimize brand visibility and recommendation priority in AI models, addressing market pain points such as rapid algorithm iterations and the challenges of black-box decision-making [4][5] Group 5: Funding and Future Outlook - Zhituo Times is currently in the process of angel round financing, with discussions around the implications of GEO optimization on result fairness and collaboration with AI search engines [5] - The company emphasizes compliance and ethical practices in its optimization logic, ensuring that it does not mislead AI models with fabricated content [5]