Epic CEO批评Steam:给游戏划分AI标签毫无意义
Sou Hu Cai Jing·2025-11-28 13:51

Core Viewpoint - Epic Games CEO Tim Sweeney questions the necessity of labeling games that utilize AI during development, suggesting that AI will be an integral part of future game creation, making such labels irrelevant [1][3]. Group 1: AI Labeling in Gaming - Sweeney agrees with a user who argues that the "AI-generated" label is unnecessary for games, as AI will be widely used in game development [3]. - He emphasizes that while AI labels may be useful in art exhibitions and digital content licensing, they hold little significance for game stores [3]. - Sweeney humorously suggests that if transparency is required, developers should also disclose the brands of shampoo they use, highlighting the absurdity of focusing solely on AI usage [3]. Group 2: Steam's AI Disclosure Policy - Starting in early 2024, Steam mandates that developers disclose whether their games use generative AI and describe how it is utilized [5]. - This information will be displayed in a dedicated section on the game's store page, allowing players who may not support AI-generated content to make informed purchasing decisions [5]. - In contrast, Epic Games Store does not have such disclosure requirements, and Sweeney's recent comments indicate that it is unlikely to implement similar policies [5].