康养旅居告别仅有“风景游”，环京地产开始打破医疗短板

Core Insights - The health and wellness tourism industry is experiencing rapid growth due to rising living standards and health awareness, particularly in northern regions as the temperature drops, leading to an annual peak season for travel [2] - Areas surrounding Beijing, such as Zhangjiakou, are becoming popular wellness tourism destinations due to their natural and transportation advantages [3][4] - The lack of comprehensive medical facilities in wellness tourism projects is a significant concern, making it crucial to develop well-equipped medical services to attract elderly residents [2][6] Industry Trends - In Yunnan, the number of wellness tourists reached 3.93 million in the first three quarters of this year, a 51.5% increase year-on-year, indicating strong growth in the wellness tourism sector [3] - Zhangjiakou is leveraging its natural resources and the impact of the Winter Olympics to position itself as a preferred destination for Beijing's wellness tourism market [3][4] - A strategic cooperation framework agreement between Beijing and Zhangjiakou aims to enhance the integration of elderly care services, facilitating seamless policy transitions and online payment options for elderly care subsidies [3] Project Developments - The Beijing Valley project in Xingshou has introduced a high-standard rehabilitation center, addressing the "light medical" issue prevalent in wellness tourism areas [6][7] - The project emphasizes a comprehensive health management model, including emergency services, digital health check-ups, and a full-cycle health management system [6][7] - The integration of hot spring resources into the project enhances the wellness experience, providing private thermal therapy for residents while ensuring privacy [9] Market Positioning - The Beijing Valley project targets a broad demographic, including younger generations, by addressing diverse living needs and ensuring all-age facilities are available [10][11] - The project is designed to meet the core demands of urban residents for a tranquil lifestyle without sacrificing convenience, with all necessary amenities already operational [11] - The development of the wellness tourism industry relies on innovative tourism models, collaborative elderly care policies, and comprehensive quality projects [11]