现房销售占比突破35%,多地加码政策推进楼市销售模式转型
Hua Xia Shi Bao·2025-11-28 14:02

Core Viewpoint - The article discusses the increasing emphasis on "current housing sales" in China's real estate sector, driven by the "14th Five-Year Plan" and local government initiatives aimed at enhancing the proportion of current housing sales in the market [2][3]. Group 1: Current Housing Sales Policy - The "current housing sales" refers to the sale of completed and legally deliverable properties, allowing buyers immediate possession and rights after the transaction [3]. - As of 2024, the area of current housing sales is projected to account for approximately 30.84% of total commercial housing sales, with a rise to 35.4% in the first nine months of this year [2]. - The Ministry of Housing and Urban-Rural Development has outlined six key tasks to promote high-quality development in the real estate sector, including the advancement of current housing sales to mitigate delivery risks [3]. Group 2: Regional Implementation - Over 30 provinces and cities have introduced policies to support current housing sales, with specific measures tailored to local conditions [5]. - Provinces like Sichuan, Chongqing, and Fujian are actively working on enhancing current housing sales systems and regulations [4][5]. - The nationwide push for current housing sales is expected to be a key focus for the Ministry of Housing and Urban-Rural Development by the end of 2024 [5]. Group 3: Industry Transformation and Challenges - The shift to current housing sales is seen as a fundamental transformation in the real estate development model, requiring companies to focus on quality and operational efficiency [7][8]. - Current housing sales reduce risks for buyers, transitioning from a "buying based on plans" model to "seeing is believing," thus enhancing consumer protection [7]. - However, the transition imposes significant financial pressures on developers, as they must fund projects through to completion before sales, extending the cash recovery period from approximately 6 months to 2-3 years [8][10]. Group 4: Recommendations for Balance - Experts suggest a balanced approach to implementing current housing sales, advocating for pilot programs and avoiding a one-size-fits-all strategy [9][10]. - Financial tools and policies need to be innovated to support developers, such as specialized financing products for current housing sales [10]. - Local governments are encouraged to provide financial relief measures, such as adjusting land auction terms and offering tax incentives for current housing sales projects [10].

现房销售占比突破35%,多地加码政策推进楼市销售模式转型 - Reportify