3 6 Ke·2025-11-28 14:20Core Insights - The WISE2025 Business King Conference aims to anchor the future of Chinese business amidst uncertainty, focusing on the transformative power of technology and innovative business practices [1] - JD's government and enterprise business is addressing the challenges faced by small and medium-sized enterprises (SMEs) through a responsible supply chain and AI-driven solutions [2][6] Group 1: Conference Overview - The WISE2025 conference, held on November 27-28, is described as an immersive experience rather than a traditional industry summit, showcasing trends in technology and business [1] - The conference features discussions on AI's impact on hardware, global brand expansion, and the integration of traditional industries with advanced technologies [1] Group 2: JD's Business Strategy - JD's government and enterprise business serves over 8 million clients, including more than 90% of Fortune 500 companies in China, with a goal to reach 10 million clients and 1 million PLUS enterprise members [2][6] - The company has developed a corporate version of JD Mall to enhance procurement experiences for SMEs, leveraging AI for precise customer acquisition and service efficiency [8][9] Group 3: Challenges in B2B Services - The B2B sector faces a "trilemma" of serving a vast customer base while maintaining deep connections and low service costs, which has historically been difficult to achieve simultaneously [8] - JD's approach includes platform marketing, precise marketing, and project-based procurement to meet diverse enterprise needs [7] Group 4: Innovations and Membership Program - JD launched the first paid membership program for corporate procurement, JD PLUS, aimed at providing cost-effective solutions for SMEs, with significant uptake in manufacturing and information technology sectors [11][12] - The introduction of JD PLUS has led to a 3.5 times increase in procurement frequency among members, aligning with key industries outlined in China's 14th Five-Year Plan [12]