迪士尼“带玩管家”内卷背后，500亿元“陪伴经济”催生行业新命题

Core Insights - During the autumn holiday of 2025, theme parks such as Shanghai Disneyland and Beijing Universal Studios experienced a surge in visitor numbers, leading to issues like "overcrowding" and long wait times, highlighting a service gap in the industry [1] - The emergence of "play assistants" as a gray market service has been noted, offering route planning, priority viewing, and dining discounts, with fees ranging from 350 to 1500 yuan, and some even reselling sold-out official tickets at a premium [1] - The rise of the 50 billion yuan "accompaniment economy" indicates a strong willingness among Generation Z and family units to pay for efficient and personalized services, prompting industry calls for regulation rather than outright bans, suggesting a shift towards professional tourism service providers with established qualifications and transparent pricing mechanisms [1]