McDonald's Banks on Strategic Initiatives Amid High Costs

Key Takeaways MCD posts rising global comps and stronger U.S. sales despite a tough consumer and QSR environment.Digital initiatives, including app-based MONOPOLY, boost engagement and expand active user reach.Menu additions like Snack Wraps and new value meals support traffic and reinforce MCD's value strategy.McDonald's Corporation (MCD) continues to demonstrate strong execution as it advances the Accelerating the Arches strategy. Great marketing strategy, great tasting menu and value-added meals remain k ...