茅台集团党委书记、董事长陈华：全力推进营销市场化转型

Core Viewpoint - The white liquor industry is currently undergoing a deep adjustment period, with companies facing high channel inventory, product price inversion, and slowing growth rates, indicating a shift to a "stock competition" era [1] Group 1: Industry Insights - The market space for the white liquor industry is sufficiently large, the industry has deep roots, and Guizhou Moutai has strong resilience [1] - Challenges in the industry are acknowledged, but they are seen as manageable and not insurmountable, with opportunities existing alongside risks [1] Group 2: Company Strategy - The company will adhere to the principle of "four obediences" (production obeys quality, cost obeys quality, efficiency obeys quality, speed obeys quality) to balance short-term and long-term goals [2] - Five key areas of focus for the company's strategy include maintaining quality, advancing marketing transformation, enhancing cultural value, promoting enterprise transformation, and implementing ESG principles [2] - Marketing transformation is deemed crucial for the company's success in navigating the current cycle [2] Group 3: Sales and Production - The sales of Moutai liquor are maintaining a stable trend, with significant year-on-year growth in the sales of Moutai 1935 and a high opening rate [2] - The product release schedule is determined by market capacity, emphasizing the importance of maintaining channel resilience and market stability [3] - The company aims for a dual approach of stability and progress, focusing on maintaining the market position of core products while adapting to new consumer trends [3]