推动消费品供需实现“双向奔赴”

Core Viewpoint - The Ministry of Industry and Information Technology, along with five other departments, has issued an implementation plan aimed at enhancing the adaptability of consumer goods supply and demand, focusing on resolving mismatches and optimizing supply-side structures to achieve dynamic equilibrium over the next five years [1] Group 1: Implementation Goals - By 2027, the plan aims to establish three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots [2] - By 2030, a high-quality development pattern characterized by positive interaction between supply and consumption is expected to be formed, with a steady increase in the contribution of consumption to economic growth [1][2] Group 2: Key Consumption Areas - The trillion-level consumption sectors include elderly products, smart connected vehicles, and consumer electronics [2] - The hundred-billion-level consumption hotspots encompass baby products, smart wearable devices, cosmetics, fitness equipment, outdoor products, pet food, civilian drones, trendy toys, jewelry, and national trend clothing [2] Group 3: Policy Deployment - The implementation plan includes five targeted policy deployments from both supply and demand perspectives to ensure seamless integration from production to consumption [2] - On the supply side, the focus is on new technology applications, brand promotion, and standard upgrades to enhance product quality and align domestic standards with international ones [2] - On the demand side, the plan emphasizes policy guidance, financial support, and the creation of a safe and reliable consumption environment [2][4] Group 4: Market Context - China is the world's second-largest consumer market, with commodity consumption remaining dominant; per capita commodity consumption expenditure has increased from 8,000 yuan to 15,000 yuan since 2013 [4] - In the first ten months of this year, the "old for new" consumption initiative has generated over 2.4 trillion yuan in sales, benefiting more than 360 million people [4]