Core Viewpoint - Yinchuan City is launching a series of promotional activities from December 2025 to March 2026 to stimulate winter consumption across various sectors, including commerce, culture, tourism, agriculture, sports, and wine, under the brand "Beautiful Yinchuan" [1] Group 1: Promotional Activities - Yinchuan City has planned 113 promotional activities, utilizing a "government subsidies + enterprise discounts" model, with a total value of consumption vouchers reaching 1.9 billion yuan [3] - The city has partnered with pharmacies to issue 1 million yuan in health consumption vouchers as part of the "Happy Shopping Yinchuan" initiative [3] Group 2: Tourism Initiatives - The "Winter Tour Yinchuan" campaign features over 60 activities across eight sectors, including events like the New Year party at Yuehai Ski Resort and the Ice Peak Festival at Helan Mountain Rock Art Scenic Area [3] - During the Spring Festival, various events such as the "Mountain-Sea New Spring Lantern Festival" and the 11th Qin Opera Art Performance will be held to enhance the holiday experience for residents and tourists [3] - Yinchuan City has allocated over 5 million yuan for tourism subsidies, offering discounts on entrance fees and bundled tickets at attractions like Xixia Tomb [3] Group 3: Sports Events - The "Active Yinchuan" series includes 33 sports events, featuring professional ice and snow competitions as well as community-friendly activities like snow soccer and parent-child obstacle races [3] - Consumers can enjoy discounts on attraction tickets, accommodation, and dining by presenting event tickets during the promotional period [3] Group 4: Agricultural Promotion - The "Smart Selection Yinchuan" initiative aims to promote local agricultural products in various venues, including government offices and tourist attractions, and to showcase them in markets such as Beijing [4] - Key products include high-quality wine, goji berries, lamb, and cool-season vegetables, which are being marketed to reach a national audience [4]
宁夏银川推出多项冬季促消费活动 推动“商文旅农体酒”融合发展
Sou Hu Cai Jing·2025-11-28 22:09