以新场景新业态激发消费增长引擎

Core Viewpoint - The implementation plan issued by six departments, including the Ministry of Industry and Information Technology and the National Development and Reform Commission, aims to enhance the adaptability of supply and demand in consumer goods, promoting consumption through 19 key tasks, focusing on both immediate market stabilization and long-term consumption promotion mechanisms [1] Group 1: New Consumption Scenarios - The plan emphasizes the cultivation and systematic layout of new consumption scenarios and new business formats, predicting a rapid expansion period for new consumption scenarios as consumption upgrades deepen [1] - Digital consumption scenarios will reshape the consumption ecosystem, with innovations in online medical services, online entertainment, and smart tourism driven by the "Internet + social services" model [1] - Green and low-carbon consumption scenarios are being accelerated, aligning with the "dual carbon" goals and capturing the environmentally conscious trends among younger consumers, with the green low-carbon industry scale exceeding 10 trillion yuan [2] - The integration of culture and tourism is innovating consumption scenarios, with policies supporting smart tourism and immersive experiences, transforming tourism from mere sightseeing to complex experiences [2] - The exploration of health and elderly care consumption scenarios is expected to tap into significant market potential, responding to the aging population and promoting the Healthy China strategy [2] Group 2: Financial and Fiscal Support - The development of new consumption scenarios requires active participation and precise policy support, particularly in strengthening fiscal and financial backing to foster new consumption growth points [3] - A multi-layered and precise support system should be established, including tax incentives for enterprises engaged in digital, green, and service consumption [3] - Financial support should include specialized loans for consumption infrastructure and innovative financial products to provide comprehensive financial services for consumption scenario innovation [3] Group 3: Collaborative Ecosystem - The innovation of new consumption scenarios necessitates a sustainable development ecosystem involving government, enterprises, and financial institutions, with a focus on policy coordination and regulatory innovation [4] - Market entities should increase innovation investment to enhance the quality of supply, while financial institutions need to optimize service systems for comprehensive support of consumption innovation [4] - Regional differentiation should be emphasized, with eastern regions focusing on digital and experiential consumption, while central and western regions develop local特色消费场景 [4]