Cracker Barrel CEO feels 'fired by America,’ but shareholders voted to keep her. What $100M gaffe meant to customers

Julie Masino thought she was saving Cracker Barrel. Instead, she nearly destroyed it. The CEO, who came from Taco Bell and Starbucks with a reputation as an innovator, sat down with podcaster Glenn Beck on Nov. 20 and admitted what many executives won't: "I feel like I've been fired by America (1)." Must Read Beck's response was blunt: "That's probably worse." Masino was brought in to modernize the 660-location chain and attract younger diners. She updated the menu with items like Hashbrown Casserole S ...