3天5亿元票房！《疯狂动物城2》拉动年轻观众回归，影院发力IP衍生消费

Core Insights - The highly anticipated animated film "Zootopia 2" was released on November 26, achieving a box office of 508 million yuan by November 28, with projections estimating a final total box office of 2.468 billion yuan in mainland China [1][2] Box Office Performance - The film's opening day box office reached 213 million yuan, setting a record for the highest single-day box office for an imported animated film in China [2] - The overall film market in 2025 has reached 46.6 billion yuan, with "Zootopia 2" expected to help push the market towards the 50 billion yuan milestone [1][3] Market Trends - Despite the strong performance of "Zootopia 2," the overall film market has struggled this year, with only three films surpassing 2 billion yuan, and many films failing to exceed 1 billion yuan [1][3] - November has shown a strong performance with a total box office of 2.343 billion yuan, marking the best November in the past five years [3] Audience Engagement - The film has attracted a significant young audience, with 31.8% of viewers under 24 years old, which is notably higher than the average for animated films [6] - Cinemas are enhancing the viewing experience by setting up themed photo spots and offering merchandise related to the film, such as blind boxes and themed snacks [6][7] Future Outlook - Several anticipated films are set to release before the end of the year, including "Avatar 3," which is expected to further boost the box office [4][5] - Analysts believe that the combination of "Zootopia 2" and upcoming films will likely contribute to achieving the annual box office target of 50 billion yuan [5]