星途ET5上市：超级置换价13.49万元起，智驾终身免费

Core Insights - The launch of the new luxury smart electric SUV, the Starway ET5, marks a significant entry into the 150,000 RMB market segment, with prices ranging from 144,900 to 159,900 RMB, and a promotional exchange price of 134,900 to 149,900 RMB after subsidies [1][8] - The vehicle is positioned to challenge the mid-range new energy SUV market with its long range, advanced intelligent driving capabilities, and superior configurations [1][8] Product Features - The Starway ET5 features two configurations: the 210 Comfort version and the 210 Lidar Intelligent version, emphasizing its comprehensive product strength [1][2] - It is equipped with the Horizon HSD and Journey 6P chips, providing a high computing power of 560 TOPS, enabling advanced intelligent driving capabilities [4][6] - The vehicle boasts a comprehensive range of 1,310 kilometers and an extreme range exceeding 2,000 kilometers, thanks to its 1.5T range extender engine with a thermal efficiency of 45.79% [6][8] Technological Advancements - The intelligent driving system, developed in collaboration with Horizon, offers significant advantages over competitors, including human-like decision-making and smooth motion control [4][6] - The vehicle includes 27 sensors for long-distance perception and features five core advantages such as "superhuman response" and "human-like thinking" [4][6] Interior and Safety Features - The Starway ET5 is equipped with a Qualcomm 8255 automotive-grade chip and a three-screen layout, enhancing the luxury experience with a high-quality audio system [6] - Safety features include a high-strength steel and aluminum body, 360° AEB emergency braking system, and rapid power cut-off protection for the battery pack [6][7] Market Strategy - The launch of the ET5 is a strategic move for the Starway brand to fill the gap in the mainstream 150,000 RMB mid-size new energy SUV market, promoting a balance of long range, high intelligence, and spaciousness [8][10] - The vehicle aims to enhance brand recognition and market share by offering advanced technology at a more accessible price point, targeting consumers who value technology and practicality [8][10] Global Expansion - Starway has established a presence in over 30 countries and regions, with an average overseas price exceeding 400,000 RMB, indicating a strong global strategy [10] - The ET5's launch is seen as a key step in reconstructing value in the domestic market while pushing the concept of "technological equality" into global markets [10]