POP MART(HK:09992) Di Yi Cai Jing·2025-11-29 02:20Core Insights - The annual Macy's Thanksgiving Day Parade showcased the presence of Pop Mart's float featuring popular characters like Labubu, marking the brand's debut in New York [2] - The global collectible toy market is projected to grow from 8.7 billion to 44.8 billion from 2015 to 2024, with a compound annual growth rate of nearly 23% [2] - North America, Europe, and China are the top three markets for collectible toys, with emerging markets in Southeast Asia and Eastern Europe also experiencing rapid growth [2] Company Insights - Chinese new consumer brands, including Miniso and Luckin Coffee, are expanding into overseas markets to seek higher profit margins, with Pop Mart's TOP TOY accelerating its international store openings [3] - The success of collectible IP companies in international markets is attributed to their creativity, global influence, and marketing capabilities, which could attract investor interest if valuations adjust to reasonable levels [3] - The future growth of Chinese new consumer brands in the U.S. market is expected to be significant, driven by strong consumer demand for IP design and related products [4] Market Dynamics - The U.S. market is characterized by high purchasing power and a mature retail environment, which presents opportunities for Chinese brands [4] - The rapid growth of the U.S. market can enhance the global reputation and brand effect of Chinese companies, as the U.S. often sets trends for other countries [4] - The entertainment industry in the U.S. is well-developed, providing access to talent that can facilitate global growth for companies [4]