Shang Wu Bu Wang Zhan·2025-11-29 04:47Group 1 - The core viewpoint of the article highlights the rapid growth of Vietnam's digital economy, with a projected gross merchandise value (GMV) of $39 billion by the end of 2025, marking a 17% increase from the previous year, positioning Vietnam as the second fastest-growing digital economy in Southeast Asia, following Indonesia [1] - The report indicates strong growth in digital financial services (DFS), with digital payment transaction volume expected to reach $178 billion by 2025, reflecting a swift move towards cashless transactions across the country [1] - E-commerce remains a pillar of Vietnam's economy, accounting for two-thirds of the digital economy, with expectations to exceed $25 billion by 2025, also growing at a rate of 17% [1] Group 2 - Online media revenue, including digital advertising, video games, on-demand video, and online music, is projected to reach $6 billion by 2025, with a growth rate exceeding 16% [2] - The gaming industry continues to be a significant driver, with three Vietnamese game developers ranking among the top 15 globally in terms of download volume [2] - The online travel market in Vietnam is expected to reach $4 billion, growing by 16%, supported by relaxed visa policies and the return of tourists from Asia and Europe [2] Group 3 - Vietnamese citizens show a high acceptance of artificial intelligence (AI), ranking first in Southeast Asia in three key metrics: 81% interact with AI daily, 83% actively learn AI-related skills, and 96% are willing to share data access with AI agents [2] - Revenue from AI-integrated products has surged by 78% within a year, indicating rapid market absorption of new applications [2] - Vietnam has over 40 AI startups and attracted $123 million in private investment over the past year, which constitutes 5% of the country's total AI investment [2]