年终大促划重点，跟着「藏爆图」备战年终好生意

Core Insights - The recent Double 11 event on Douyin e-commerce saw significant sales growth, with 67,000 brands doubling their sales year-on-year and 520,000 merchants achieving the same in live-streaming sales, highlighting the platform's effectiveness in driving business for merchants [1] - The upcoming "2025 Douyin Mall Year-End Carnival" set to start on December 3 is positioned as a critical opportunity for merchants to achieve annual targets and explore new growth avenues [1] - The event will feature a comprehensive promotional strategy, including various discount mechanisms and marketing support to enhance merchant sales during the peak shopping season [2][9] Promotional Strategies - The event will implement direct discount strategies such as "instant discounts" and "single-item price reductions" to enhance consumer perception of value and stimulate purchasing behavior [2] - Douyin will continue to provide consumer vouchers to amplify discounts, allowing merchants to increase their promotional effectiveness across all product categories [2] Content and Exposure - Continuous content output is emphasized to enhance product visibility, with initiatives like "Super Value Team" and "Super Category & Mega Store Discounts" designed to encourage influencers and merchants to maintain live broadcasts during the event [3] - The platform will offer systematic support for merchants, from search traffic generation to conversion, ensuring a comprehensive approach to driving sales [5] Marketing Channels - The "Super Value Purchase" channel will provide additional product subsidies and prime placement for popular brands, while the "Flash Sale" channel will target high-frequency consumer brands to facilitate rapid sales growth [7] - Diverse marketing strategies will be introduced to cater to various merchant needs, including "Category & New Launch" initiatives and tailored support for brands at different development stages [9][10] Brand-Specific Initiatives - The event will feature specific strategies for brands, such as "Big Brand Discounts" for leading brands and "Marketing IP" initiatives to enhance visibility and sales [11] - The "Qianchuan" initiative will support brands in expanding their reach and improving sales efficiency through targeted marketing efforts [13] Conclusion - The ongoing evolution of the promotional ecosystem on Douyin is expected to provide merchants with greater certainty in achieving sales growth during the year-end event, emphasizing the importance of early preparation and strategic alignment with platform initiatives [19]