Core Insights - The event held on November 27 in Shijiazhuang aimed to promote collaborative development and consumption in the cultural and tourism sectors of Beijing, Tianjin, and Hebei [1] Group 1: Event Overview - The event was co-hosted by cultural and tourism authorities from Beijing, Tianjin, and Hebei, featuring activities such as industry research exchanges, release of consumer benefits, joint promotion of product lines, expert speeches, and thematic discussions [1] - Financial institutions, key cultural and tourism enterprises, OTA platforms, and relevant departments announced consumer benefit measures during the event [1] Group 2: Consumer Benefit Measures - Bank of China Hebei Branch launched the "Enjoy Hebei" consumer benefit measures, offering special subsidies for tourism and cultural consumption in the province [1] - Hebei Airport Group focused on six themes: senior travel, family travel, educational travel, low-altitude travel, inbound travel, and ice and snow tourism, introducing innovative travel products like "flight + scenic spot" and "flight + hotel" [1] - Beijing Cultural and Creative Board Development Co. announced upgrades to the "Beijing-Tianjin-Hebei Tourist Scenic Area Joint Ticket" and explored new products such as cultural consumption cards and fitness cards [1] - The tourism department of Mentougou District in Beijing launched the "Blessed Year in Western Beijing" themed activity, leveraging traditional festivals [1] - Tianjin Dongjiang Comprehensive Bonded Zone's tourism department focused on the "Cruise +" industry chain and new consumption, continuously expanding "Cruise +" tourism products [1] Group 3: Tourism Routes - The three regions launched five premium ice and snow tourism routes and eight inbound tourism routes, connecting high-quality tourist attractions, resorts, and ski centers [2]
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