iQIYI(US:IQ) Yang Guang Wang·2025-11-29 08:44Core Insights - The conclusion of "Tang Dynasty Strange Stories: Chang'an" marks the end of one chapter, but the narrative surrounding the Tang detective team continues to evolve with new developments in the immersive entertainment sector [1] Group 1: Project Overview - The ongoing construction of the Yangzhou iQIYI Theme Park will feature a full sensory theater for "Tang Dynasty Strange Stories: Chang'an" and a themed street that brings scenes and props from the series to life, enhancing the experience for fans and visitors [1][3] - The iQIYI Theme Park aims to provide an immersive experience where visitors can become the protagonists of various stories, blending technology with film IPs to create a unique entertainment experience [3][6] Group 2: Design and Experience - The park's design includes a "Light and Shadow Hall" as the starting point for visitors' adventures, leading them into different cinematic "parallel universes" through interactive elements [3][6] - Visitors can explore themed areas such as the "Tang Dynasty Strange Stories Theme Street," where they can engage with life-sized replicas and iconic scenes from popular series like "Crazy Storm" and "Canglan Jue" [3][6] Group 3: Business Strategy - iQIYI's theme parks are characterized as smaller, highly interactive, and rapidly evolving indoor spaces, focusing on technology-driven storytelling and immersive experiences [6] - Since the launch of its offline park business in March 2025, iQIYI has announced plans for parks in Yangzhou, Kaifeng, and Beijing, with the Yangzhou park expected to begin trial operations in early 2026, injecting new vitality into the local winter tourism market [6]