Core Insights - "Black Friday" marks the beginning of the year-end shopping season, with significant discounts offered by retailers to attract consumers [1][3] - American consumers are increasingly focused on value for money this year, influenced by rising costs of food and energy [1][5] Group 1: Consumer Behavior - Approximately 187 million people are expected to shop online or in-store between "Black Friday" and "Cyber Monday" [5] - The average spending per person during this shopping season is projected to decrease from $902 last year to $890 this year [5] - Clothing, shoes, and accessories remain at the top of consumers' shopping lists, followed by children's toys and books, and then games and movies [5] Group 2: Technology Adoption - A growing number of consumers are utilizing artificial intelligence tools to find better deals, with 50% of surveyed consumers and 71% of Generation Z planning to use AI this shopping season [7] - AI is being used not only for price comparison but also for generating gift ideas and budget tracking [7]
美国开启“黑五”购物季 生活成本上升压低消费者预算
Sou Hu Cai Jing·2025-11-29 11:59