别让“抄袭”绊住文创发展的脚步

Core Insights - The cultural and creative industry (CCI) is experiencing significant growth, driven by unique cultural charm and creative design, appealing particularly to young consumers [2] - However, the industry faces challenges such as frequent infringement and counterfeiting, which hinder its healthy development [2][3] - Strengthening intellectual property (IP) protection is crucial for the sustainable growth of the CCI, as it is a vital sector within the IP protection landscape [3][4] Group 1: Industry Characteristics - CCI is not merely a "small commodity business" but a fusion of culture and economy, as well as high technology and modern services, characterized by rapid technological changes and high added value [2] - CCI products transform cultural relics from static history into interactive and tangible cultural experiences, fostering cultural confidence among the youth [2] Group 2: Challenges and Solutions - The CCI faces a "difficult to protect rights" dilemma, necessitating a multi-faceted approach to enhance IP protection [3] - Enforcement agencies should intensify efforts to combat infringement, while CCI enterprises must improve their IP awareness and maintain proper registration and reporting practices [3] - Supporting small and medium-sized enterprises (SMEs) in the CCI is essential, as they often lack funding and IP awareness; fostering markets for copyright transactions and technology services can enhance their innovation capabilities [3] Group 3: Technological Innovations - Implementing technological measures such as creating unique digital identities for each CCI product and utilizing AI systems for monitoring infringement can improve protection efficiency [3] - The application of anti-counterfeiting technologies like NFC chips and QR codes allows consumers to easily verify product authenticity [3] Group 4: Cultural Impact - Protecting IP is synonymous with safeguarding the spark of innovation, which is essential for stimulating cultural creativity across society [4] - Effectively addressing the challenges of infringement and rights protection will enable the CCI to thrive and contribute to the construction of a culturally strong nation [4]