专访“滴滴订房”平台创始人：上线一年多，进展不理想

Core Insights - The hotel industry is facing a supply surplus, leading to the emergence of a new player known as "Hui Xuan Booking," which is likened to "Pinduoduo" in the hotel sector and operates on a C2B model similar to "Didi Chuxing" for hotel bookings [1] Company Overview - "Hui Xuan Booking" launched in September 2024 and has been aggressively advertising in high-speed train stations across various cities [1] - The company aimed to onboard 30,000 hotels by 2025 but has currently managed to integrate less than 10,000 hotels [1] - The platform processes nearly 20,000 orders per month, but the transaction completion rate stands at only 50% [1] Market Challenges - Despite a continuous increase in order volume, the company faces significant challenges in market promotion and customer acquisition, which require substantial financial investment [1] - The founder, Ma Zhaode, has acknowledged that progress has not met initial expectations [1]