瀚海商业以“果岭模式”探路城市微度假新蓝海！

Core Insights - The event held on November 27, themed "Blossoms Bloom at the Right Time," served as a strategic indicator for the company, showcasing a strong performance in 2025 and the launch of the "Thinking·Green" project, which is positioned as a "micro-vacation" concept in urban commercial development [1][2][10] Group 1: Company Evolution - The evolution of the company reflects deep changes in the Chinese consumer market, transitioning from an incremental market to stock operation since its inception in 2014 [2] - The company has adopted a differentiated approach by focusing on community commerce and deepening its presence within a 3-5 kilometer living circle [2] Group 2: Project Development - The "Thinking·Green" project represents a significant shift towards the "micro-vacation" sector, integrating wellness, cultural experiences, and ecological leisure into a new consumption scene [5][12] - The project is located in the ecological protection area of the Yellow River in Zhengzhou, covering 6,800 acres and featuring unique resources such as a golf course and natural hot springs [12] Group 3: Performance Metrics - The Haishang project achieved an annual foot traffic of 17.16 million, a 38% increase year-on-year, with sales exceeding 1.36 billion, a 43% growth [7] - The Beijin project recorded 8.03 million visits, up 52%, with sales reaching 560 million, a 33% increase [7] - The Puli Center had 18.8 million visitors, a 34% rise, and sales of 450 million, growing by 40% [7] Group 4: Strategic Direction - The company emphasizes "refined operations" as its core development direction, planning to enhance member engagement and consumer experience through a three-step strategy of brand adjustment, content marketing, and operational upgrades [20] - The transition from a transactional space operator to a lifestyle curator is seen as a replicable model for regional commercial innovation [20][17] Group 5: Future Outlook - The launch of the "Thinking·Green" project signifies not just spatial expansion but an elevation of commercial logic, indicating a shift towards content and experience-driven competition in the industry [18][23] - The company aims to create a continuous consumption flow through seasonal themed activities, enhancing the overall consumer experience [15][20]