TikTok Shop新市场黑五开门红，捷报频传！

Core Insights - The global Black Friday promotion season for TikTok Shop has successfully expanded from the US to seven additional markets, including the UK, Germany, France, Italy, Spain, Japan, and Mexico, showcasing a significant increase in cross-border e-commerce activity [1][2] Group 1: Cross-Border Self-Operation (POP) - The first day of the Black Friday event saw a doubling of sales in the UK and four EU countries, with Japan also reaching peak sales, driven by influencer live streams that generated nearly 150% growth in GMV [2][3] - Notable brands like RUILILY and PUFFIT.UK leveraged high engagement through live streaming and short videos, achieving significant viewer numbers and sales [2] - The product mix has shifted to include practical items such as home appliances and winter clothing, indicating a trend towards high-frequency decision-making products that cater to both personal use and gifting [3] Group 2: Fully Managed Model - The fully managed model also demonstrated strong performance, with the UK market achieving double GMV on multiple occasions, and Japan seeing over 300% growth in live streaming GMV [9] - Popular items across various markets included winter basics like knitted sweaters and outerwear, highlighting the effectiveness of the fully managed model in promoting high-potential products globally [9] - The strategy of combining quality content with a replicable business model has proven successful in driving sales across different regions [9] Group 3: Strategic Recommendations - For the POP model, merchants in the UK, EU, and Japan are advised to enhance the atmosphere of their core products and increase the supply of quality short videos while extending live streaming durations [41] - In the fully managed model, UK and EU merchants should increase advertising spend during peak exposure periods to ensure stable supply of best-selling products, while Mexican merchants are encouraged to utilize platform subsidies to boost advertising [41] - The overall growth trajectory from the US to new markets reinforces TikTok Shop's role as a critical growth engine for cross-border merchants [41]