LVMH集团大中华区总裁吴越：聚人聚事，消费会自然发生

Core Insights - The Year Ahead 2026 summit, hosted by Bloomberg Businessweek and supported by Mercedes-Benz, focuses on macroeconomic trends and various industries, providing valuable insights for business decision-makers [3] - The summit emphasizes three main themes: "China and the World," "Urban Culture and Business," and "Technology and Sustainability," making it a significant platform for understanding industry developments [3] Group 1: Event Overview - The Year Ahead summit has been influential in the Chinese business community for eleven years, serving as a key forum for connecting resources and insights [3] - The event features discussions on urban and commercial connections, highlighting the importance of cultural and emotional engagement in business [5] Group 2: Case Study - Louis Vuitton's "Louis" Project - The "Louis" project by LVMH has transformed from a brand initiative to a significant cultural phenomenon, attracting over 100,000 daily visitors and generating a vibrant commercial atmosphere [5][6] - The project's success is attributed to effective government and corporate collaboration, which ensured compliance with regulations while fostering innovation [6] - The "Louis" project has also drawn international attention, with tax refund records from over 70 countries, indicating its appeal as a high-end consumer destination [6] Group 3: Insights on Consumer Behavior - The project illustrates that consumption is a byproduct of emotional engagement and social resonance, rather than a primary goal [6] - In modern urban settings like Shanghai, consumers seek emotional fulfillment beyond material needs, which is a key factor in the project's success [6] Group 4: Ongoing Exploration of Urban and Commercial Connections - The Bloomberg Businessweek's CityLab initiative continues to explore urban narratives, focusing on individual stories that reflect broader economic and cultural trends [7] - The initiative highlights the importance of grassroots insights in understanding urban development and consumer behavior [7][8]