发挥数智融合效能 培塑主流媒体竞争力

Core Insights - The article emphasizes the importance of integrating digital and intelligent technologies in media to enhance mainstream discourse and improve service delivery in various sectors [1][4][6]. Group 1: Media Integration and Development - The People's Daily Digital Communication Company is focusing on transitioning mainstream media from "digitalization" to "intelligentization" by leveraging AI and enhancing content innovation [1]. - A new content production model is being established that combines local narratives with mainstream values while also expanding international communication [1][4]. - The development of a national party media information platform aims to facilitate talent, content, technology, and channel sharing among party media [4]. Group 2: Service Enhancement and User Engagement - The electronic reading platform is evolving into a smart interactive platform that integrates government, public welfare, and cultural services, enhancing the dissemination of mainstream values [2]. - The integration of AI and big data is driving a shift towards a user-centered interactive model in media, allowing for personalized content delivery and improved user engagement [12]. Group 3: Rural and Community Development - The collaboration between China Unicom and the People's Daily aims to address communication gaps in rural areas through the "Party Building Learning Garden" initiative, enhancing policy dissemination [6]. - The initiative focuses on creating a unique content ecosystem and evolving service pathways to foster community engagement and governance [6]. Group 4: Industry Upgrades and Technological Advancements - The Longcheng New Media Group is implementing a "six-pronged quality enhancement" strategy to improve content production, platform development, and operational efficiency [7][8]. - AI is being integrated into various sectors, including entertainment, education, and industrial applications, enhancing productivity and user experience [9][10]. Group 5: Brand and Cultural Storytelling - Mengniu Dairy is leveraging media integration to enhance brand storytelling and consumer engagement, positioning itself as a key player in the global dairy industry [11]. - The company emphasizes the role of media in connecting brands with consumers and aims to utilize digital technologies to improve its operational capabilities [11].