冰雪经济开启“万亿”新赛道

Core Insights - The opening of the Shenyang-Baihe High-Speed Railway has significantly boosted passenger transport, with a total of 986,600 passengers transported by November 19, 2025, enhancing tourism and regional economic development in Northeast China [1] Group 1: Ice and Snow Industry Growth - China's ice and snow industry is projected to grow from 270 billion yuan in 2015 to 980 billion yuan by 2024, with expectations to surpass 1 trillion yuan by 2025 [2] - The number of ice and snow sports venues has increased from 1,133 in 2018 to an expected 2,678 by the end of 2024, reflecting a surge in public interest and participation in ice and snow sports [2] - The government has set clear targets for the ice and snow economy, aiming for a total scale of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030 [2] Group 2: Regional Development Strategies - Northern regions are innovating to enhance their ice and snow economy, with Heilongjiang focusing on upgrading products and integrating tourism services to create world-class destinations [3] - Southern regions are expanding the ice and snow market through indoor ski facilities, with the Shenzhen Qianhai Ice and Snow World attracting over 5,000 visitors daily since its opening [5] - Wuhan is fostering a cultural experience model to connect northern and southern ice and snow economies, exemplified by the recent ice and snow exhibition [5] Group 3: Future Directions and Innovations - The future of China's ice and snow economy hinges on breaking physical and conceptual limitations, transitioning from seasonal offerings to year-round destinations [6] - There is a call for diverse innovations in the industry, such as developing outdoor sports and cultural events to extend the consumption cycle and enhance the overall experience [6] - The emphasis is on creating a seamless integration of ice and snow activities with urban lifestyles, promoting a "snow + entertainment + shopping" model in southern cities [5][6]