Disney(US:DIS) Mei Ri Jing Ji Xin Wen·2025-11-30 00:15Core Viewpoint - "Zootopia 2" has generated significant box office success, creating a lively atmosphere in cinemas reminiscent of the Spring Festival period [1][3]. Box Office Performance - On November 29, "Zootopia 2" is projected to exceed 700 million yuan in single-day box office, with total box office predictions raised to 4.263 billion yuan [6][16]. - As of November 29, the cumulative box office has surpassed 1.4 billion yuan, with expectations to surpass "Furious 7" (2.67 billion yuan) and potentially challenge "Avengers: Endgame" (4.25 billion yuan) [10][18]. - The film's screening ratio reached 77.9%, with a box office share of 94.9% on November 29, indicating its dominance in the market [11]. Audience Engagement - The film has attracted a diverse audience, particularly families, with many cinemas scheduling multiple screenings, some even exclusively showing "Zootopia 2" [11][15]. - The film's strong IP appeal has resonated with younger audiences, many of whom are familiar with the original film despite not being born when it was released [15]. Critical Reception - Although the film's rating on Douban has decreased from 9.3 to 8.6, it continues to receive praise for its exploration of themes like prejudice and inclusion, which resonate with global audiences [15]. Marketing and Partnerships - Disney's strategic marketing efforts, including collaborations with various brands and promotional campaigns, have amplified the film's reach and appeal [21][30]. - The film's success has also led to increased sales of related merchandise, with some products selling out quickly [30]. Industry Context - The success of "Zootopia 2" comes at a time when Disney has struggled with its animated films in the Chinese market, with previous releases failing to surpass 500 million yuan since 2020 [17]. - The film's performance highlights a shift in audience preferences, with viewers prioritizing quality storytelling and emotional resonance over mere marketing [30].