美国“黑色星期五”线上消费创历史新高,达118亿美元
Sou Hu Cai Jing·2025-11-30 00:25

Group 1 - The core point of the article highlights that U.S. consumers spent a record $11.8 billion online on Black Friday, marking a 9.3% increase from last year's $10.8 billion [1][3] - Adobe Analytics reported that during peak shopping hours from 10 AM to 2 PM, consumers spent an average of $12.5 million per minute online [3] - Adobe forecasts that Cyber Monday (December 1) will also set a new record with expected online spending reaching $14.2 billion [3] Group 2 - Salesforce reported a global spending total of $79 billion on Black Friday, with the U.S. market accounting for $18 billion, reflecting a year-over-year growth of 6% and 3% respectively [4] - The increase in spending may not be solely due to rising consumer demand but is influenced by a 7% increase in average product prices, while the number of orders decreased by 1% [4] - Both Adobe and Salesforce noted the growing impact of artificial intelligence (AI) on holiday shopping behavior, with AI influencing $22 billion in sales from Thanksgiving to Black Friday [4] Group 3 - Retail analysis firm RetailNext reported a 3.4% year-over-year decline in foot traffic to physical stores, while another data service provider, Pass_by, indicated an overall increase of 1.17% in foot traffic, with department stores seeing a significant rise of 7.9% [4]