Hua Er Jie Jian Wen·2025-11-30 01:25Core Insights - The resilience of American consumers during this year's Black Friday exceeded market expectations, leading to a robust growth in retail sales, but this growth masks the reality of limited purchasing power and increasing economic disparity under high inflation [1][2] - The spending behavior of affluent and low-income groups has shown a significant "K-shaped" divergence, with inflation anxiety and price sensitivity becoming core variables driving market sentiment [1][2] Retail Sales Performance - According to SpendingPulse, retail sales in the U.S. (excluding automobiles) increased by 4.1% year-on-year during Black Friday, surpassing last year's growth of 3.4% [1] - Adobe Analytics reported that online shoppers spent $11.8 billion, reflecting a 9.1% increase year-on-year, while Mastercard data indicated a 10.4% growth in online sales, significantly outpacing the 1.7% increase in physical store sales [3] Impact of AI on E-commerce - This year marked the first significant involvement of generative AI in consumer shopping decisions, with AI-related traffic to U.S. e-commerce sites surging by 600% compared to last year [2][3] - Approximately 48% of surveyed consumers indicated plans to use AI to assist in online shopping during the holiday season [3] Economic Disparity - The U.S. economy is exhibiting a clear "K-shaped" trend, with low and middle-income consumers reducing spending while high-income individuals continue to spend lavishly on luxury goods and travel [4] - Experts suggest that the nominal spending growth of 4.1% may translate to a real growth of only around 1% when accounting for the current inflation rate of approximately 3% [4] Consumer Behavior and Price Sensitivity - Price remains a decisive factor influencing consumer choices, with 85% of consumers anticipating further price increases due to potential tariffs under President Trump's policies [6] - Retailers that emphasize value for money, such as Walmart and TJ Maxx, have reported strong sales performance, while others like Target face challenges with lower foot traffic [6] Credit Pressure and Future Outlook - The usage of "Buy Now, Pay Later" payment options has significantly increased, with projected transaction volumes reaching $20.2 billion from November 1 to December 31, indicating cash flow pressures among some consumers [7] - Despite cost-of-living pressures, consumers still demonstrate spending capacity, with expectations for Cyber Monday sales to reach $14.2 billion, a 6.3% increase year-on-year [7]