没有想到，原来这些都是潜伏在中国的日本货，个个赚的盆满钵满

Core Viewpoint - The article discusses the contrasting performance of Japanese brands in China, highlighting the decline of traditional Japanese companies while some have successfully localized and adapted to the market, leading to a "K-shaped" economic recovery in 2025 [1][19]. Group 1: Decline of Japanese Brands - Japanese high-end department store Mitsukoshi Isetan and beauty giant Shiseido saw significant stock price drops following provocative statements from Japan's new Prime Minister [1]. - Japanese automotive brands, once holding 30% market share in China, have plummeted to a historical low of 10.8%, with companies like Mitsubishi withdrawing from the market [4][19]. - The decline is attributed to a lack of innovation and the rise of domestic competitors, with Chinese brands capturing nearly 90% of the electric vehicle market [19][21]. Group 2: Successful Localization Strategies - Companies like Suntory and Glico have effectively localized their products, with Suntory branding itself as a Chinese tea company and Glico introducing flavors appealing to local tastes [6][8]. - The restaurant chain Saizeriya, originally Japanese, has successfully positioned itself as a budget-friendly option for Chinese consumers, often mistaken for a local brand [9]. - The sanitary product brand Sofy has rebranded to appeal to Chinese women, distancing itself from its Japanese origins while maintaining high sales [9]. Group 3: Hidden Successes - Brands like Yakult and Tsugami Machine Tool have thrived in the Chinese market, leveraging their deep understanding of local consumer preferences and maintaining high profit margins despite broader market challenges [22][23]. - The article emphasizes the importance of recognizing these "invisible champions" that have integrated into daily life, contrasting them with the visible struggles of traditional Japanese companies [25][27]. Group 4: Capital and Ownership Changes - The acquisition of the Chinese traditional medicine brand Yuren Sheng by Japanese companies highlights the ongoing trend of foreign investment in local brands, shifting focus from traditional practices to more profitable health products [15][17].