MEITUAN(US:MPNGY) Guo Ji Jin Rong Bao·2025-11-30 02:50Core Insights - Dazhong Dianping is accelerating its overseas expansion in the local lifestyle sector, particularly in Thailand, to enhance the travel experience for Chinese tourists [1][2] Group 1: Strategic Partnerships and Expansion - Dazhong Dianping has upgraded its collaboration with the Thailand Small and Medium Enterprises Promotion Office to provide accurate and timely merchant information for Chinese tourists [1] - The platform aims to establish itself as a model for Chinese local lifestyle platforms going global, with Thailand as a strategic base for future collaborations with foreign destinations [1][6] - The company has already covered nearly 200,000 points of interest (POIs) in Thailand and partnered with thousands of merchants to offer services like vouchers and group purchases [5] Group 2: User Engagement and Experience - In 2023, Dazhong Dianping recorded 2.6 million visits to its Thailand city sites, with approximately 40% of tourists using the platform to explore local experiences [3] - The platform emphasizes the importance of accurate and timely information, as user trust can be significantly impacted by incorrect data [4] - Dazhong Dianping's user-generated reviews have become a valuable asset for global merchants, enhancing their online reputation [5] Group 3: Market Trends and Future Outlook - The company is focusing on deepening its presence in 100 overseas cities, anticipating the travel patterns of Chinese tourists and preparing information infrastructure in advance [6][7] - Dazhong Dianping's overseas team has established city sites in over 200 countries and 1,000 cities, with a goal to cover 95% of popular outbound travel destinations for Chinese citizens [6] - The collaboration with the Thailand Small and Medium Enterprises Promotion Office aims to connect local businesses with a larger consumer base without relying on traditional advertising [8]