3.4万亿字节，搞不定“游戏梦”？

Core Viewpoint - ByteDance is reportedly negotiating to sell its gaming studio Moonton Technology for at least $5 billion to Saudi Arabia's Savvy Games Group, marking a significant shift in its gaming strategy after previously acquiring the company for approximately $4 billion two years ago [1][3][4]. Group 1: Sale of Moonton Technology - ByteDance is in talks to sell Moonton Technology, with a potential deal valued at no less than $5 billion, while Savvy Games Group is only interested in Moonton and not in ByteDance's gaming brand, Nuverse [3][4]. - The negotiations come after ByteDance's previous unsuccessful attempt to sell Moonton Technology, indicating a renewed effort to divest from its gaming operations [5][6]. - ByteDance had acquired Moonton Technology in 2021 for around $4 billion, and the current sale discussions suggest a potential profit margin for the company [4][5]. Group 2: Challenges in Gaming Business - ByteDance's gaming business has faced numerous challenges, including a significant reduction in operations and a shift in strategy, with the company announcing a large-scale business contraction for its gaming division in November 2023 [1][14]. - The gaming division, once seen as a long-term focus for ByteDance, has undergone various changes, including leadership shifts and project cancellations, reflecting the uncertainty surrounding its future [2][9][15]. - The appointment of Zhang Yunfan, an experienced industry veteran, as the head of ByteDance's gaming business was intended to revitalize the division, but the recent sale discussions indicate ongoing difficulties in achieving the company's gaming ambitions [2][15]. Group 3: Moonton's Market Position - Moonton Technology is recognized for its flagship product, "Mobile Legends: Bang Bang," which has generated over $2 billion in global revenue and is one of the most popular mobile games worldwide [7][8]. - The company has a strong presence in international markets, with operations in several countries, and has been a pioneer in mobile gaming expansion [6][7]. - Moonton's success has been intertwined with ByteDance's broader gaming strategy, which has included multiple acquisitions and attempts to build a comprehensive gaming portfolio [1][9].