当「鬼灭之刃」引爆银幕，热爱也可以开启另一种增值模式

Core Insights - The release of "Demon Slayer: Infinity Castle Arc" achieved a box office of over 370 million yuan in its first week, with a strong demand for related merchandise, indicating a significant cultural phenomenon and consumer engagement [1] - The cumulative box office for the "Demon Slayer" series in China has surpassed 1.2 billion yuan, with a rapidly growing market for derivative products, showcasing a robust consumer ecosystem built around the franchise [1] - Consumers, particularly younger audiences, are seeking sustainable consumption models that not only fulfill emotional needs but also accumulate tangible value for the future [1][3] Consumption Model Transformation - Traditional IP consumption often results in a one-time transaction, leading to a reflection on how each purchase can serve as a starting point for future value [3] - Modern consumers desire a personal consumption system that allows today's passions to translate into resources and capabilities for future life scenarios [3] - The points ecosystem developed by FenZhuan Technology introduces a new consumption logic where every purchase is viewed as a starting point for value accumulation rather than an endpoint [3][8] Points Ecosystem Advantages - FenZhuan Technology's points ecosystem offers comprehensive coverage across various categories, including entertainment, electronics, and daily necessities, catering to young consumers' diverse needs [5] - The ecosystem allows users to seamlessly integrate entertainment consumption with daily life, ensuring that value flows continuously and is accessible at all times [5] - Unlike time-sensitive IP products, the value within the points ecosystem does not expire, enabling users to plan their point usage according to personal needs [3][5] Value Accumulation Process - In FenZhuan Technology's points ecosystem, consumption is redefined as a process of accumulating personal value assets, where each transaction contributes to a growing reserve of value [8] - The ecosystem allows for the extension of value over time, enabling users to convert everyday purchases into experiences like movie tickets, thereby enhancing the overall consumer experience [8] - This model represents an upgrade in consumption methods and reflects a lifestyle wisdom that ensures emotional investments yield lasting returns [8]