“冷”资源持续释放“热”效应 冰雪经济打造多元融合消费“新引擎”

Core Insights - Heilongjiang has entered a new winter ice and snow tourism season, leveraging its high-quality ice and snow resources to revitalize both urban and rural areas with unique local activities [1] Group 1: Tourism Trends - Search volume for Harbin Ice and Snow World has increased by 163% compared to the previous period, indicating a strong interest in winter tourism [1] - Popular winter tourist destinations include Mohe and Beiji Village, with ongoing positive booking trends for the China Snow Town scenic area [1] Group 2: Events and Activities - In Yichun, 300 hiking enthusiasts participated in a 2.5-kilometer trek through stunning ice and snow landscapes, showcasing the region's natural beauty [3] - Various engaging activities such as snowmobile racing and snow football are being offered, along with opportunities to experience Nordic-style wooden houses in the forest [3] Group 3: Strategic Initiatives - The Yichun Cultural and Tourism Bureau plans to launch nearly 100 unique and community-oriented cultural and sports tourism events to promote the integration of ice and snow sports with tourism, culture, and commerce [5] - Starting in November, Heilongjiang has officially launched its winter ice and snow tourism "Hundred Days Action," featuring ten themed routes, a hundred food festivals, and a thousand cultural tourism events to enhance visitor numbers and spending [7]