高鑫零售官宣换帅,原盒马CMO李卫平接任首席执行官
Guan Cha Zhe Wang·2025-11-30 14:27

Core Viewpoint - Gao Xin Retail announced the appointment of Li Weiping as Executive Director and CEO, effective December 1, 2025, following the resignation of Shen Hui due to family reasons. The board recognized Shen's contributions to the company's strategic implementation and business upgrades [1] Group 1: Leadership Changes - Li Weiping has 26 years of experience in the retail industry and previously held significant positions at Hema, where she led the team to profitability and managed national operations [1][2] - Shen Hui's tenure focused on returning to the essence of retail, enhancing brand competitiveness, and exploring the "China Supermarket Model" for expansion and growth [1] Group 2: Strategic Vision - Li Weiping's strategy for Gao Xin Retail will focus on three dimensions: - Product: Enhancing product quality to meet new customer standards, optimizing efficiency through strategic supplier collaboration, and achieving a threefold advantage in quality, differentiation, and cost-effectiveness [2] - Organization: Reviving the entrepreneurial spirit and execution capabilities, establishing agile decision-making processes, and creating a clear career development path [2] - Business Model: Empowering consumer experience through cultural care, accelerating store upgrades, and promoting deep integration of online and offline channels to expand user base and brand influence [2] Group 3: Current Operations - Gao Xin Retail operates three main brands: RT-Mart, RT-Mart Super, and M Membership Stores, with over 500 stores across 205 cities in 29 provinces and regions [2] - The online platform, including RT-Mart Fresh, has reached 100 million users [2]