Group 1 - The "15th National Games" has set records in media coverage, with approximately 1.488 million reports and a total click volume of 41.197 billion, indicating significant public interest in sports events [1] - The event showcased high organizational efficiency, completing venue transitions in 36 hours and utilizing advanced technologies such as AI and automatic driving for event support [2] - The sports industry is becoming a new driver for economic growth, with China's sports consumption expected to grow from 1.5 trillion yuan in 2023 to 2.8 trillion yuan by 2025 [2] Group 2 - Guangzhou is leveraging the "Yue Enjoy Warm Winter, Happy Travel Guangdong" campaign to boost tourism, offering discounts for event ticket holders, leading to increased flight and hotel bookings [3] - The mascots "Xiyangyang" and "Lerongrong" have evolved into cultural IPs, with plans to create a permanent IP park in Guangzhou to enhance visitor experiences [3] - A recent agreement among the National Sports Administration and the Guangdong-Hong Kong-Macao Greater Bay Area aims to promote sports cooperation and development, reflecting a growing public interest in sports and wellness [4]
朱小燚：广州拟打造“喜洋洋”“乐融融”IP公园，让全民快乐
2 1 Shi Ji Jing Ji Bao Dao·2025-11-30 15:16