一件衣服，为啥实体店500元，电商只卖几十元？问题出在哪儿？

Core Insights - The significant price difference between physical stores and e-commerce platforms for clothing is attributed to multiple factors Group 1: Sales Model Differences - The sales model disparity leads to different pricing strategies, with physical stores limited by foot traffic and e-commerce platforms benefiting from a broader reach and higher sales volume [3] - E-commerce platforms can adopt a low-margin, high-volume strategy due to direct sourcing from manufacturers, reducing costs compared to the complex supply chain of physical stores [3] Group 2: Material and Quality Differences - E-commerce clothing often uses cheaper synthetic materials, while physical stores prioritize higher-quality fabrics like silk, leading to a direct correlation between material cost and retail price [4] - The presence of counterfeit goods on e-commerce platforms further complicates pricing, as physical stores face strict quality control and penalties for selling fake products [4] Group 3: Operational Cost Disparities - Operating an e-commerce business requires minimal staff and lower overhead, while physical stores incur high rent, renovation, and labor costs, which are reflected in the pricing of their products [5] - The high operational costs of physical stores place them at a competitive disadvantage in pricing against e-commerce platforms [5]