“造梦引擎”迪士尼靠啥领跑

Core Insights - The film "Zootopia 2" has achieved significant box office success, breaking records in China for animated films, with a first-day box office of 213 million yuan and surpassing 500 million yuan within three days [2][3][4] - The strong performance is attributed to the established fan base from the first film, which grossed over 1 billion USD globally and won an Academy Award [2][3] - Disney's strategic marketing and extensive IP collaborations have created a comprehensive consumer ecosystem around the film, enhancing audience engagement [4][10] Box Office Performance - "Zootopia 2" set a pre-sale record for animated films in China with over 309 million yuan before its release [3] - The film's total box office in China is projected to reach approximately 2.722 billion yuan, making it the best-performing Hollywood film in the Chinese market since "Avengers: Endgame" [4] Marketing and Consumer Engagement - Disney has announced nearly 60 IP collaborations across various sectors, including toys, clothing, and food, to enhance consumer interaction [4] - The marketing strategy included extensive social media engagement and local partnerships, such as a collaboration with Shanghai Animation Film Studio for promotional content [10][11] Industry Insights - Disney's success in China reflects a broader trend where animated films are increasingly resonating with diverse audiences, including adults [7][10] - The Chinese animation industry is evolving, with local productions like "White Snake 2" and "Ne Zha" gaining recognition for their unique storytelling and cultural relevance [10][11] - Disney's acquisition strategy, including Pixar, Marvel, and Lucasfilm, has fortified its content portfolio and market position [6][7]