预售比现货贵，价格相关投诉超85%（百姓关注）

Core Insights - This year's "Double 11" shopping festival saw an early start and extended duration, with platforms focusing on AI-driven shopping and instant retail, shifting from traffic competition to quality competition centered on user value [1] - Consumer complaints primarily revolved around pricing issues and the transparency of promotional rules, with over 13,000 complaints recorded during the event [1][2] Group 1: Consumer Complaints - Complaints related to pricing accounted for 85.6% of total complaints, highlighting issues such as "prepaid deposit betrayal," "current prices lower than pre-sale," and "automatic price increases" [2] - Many consumers reported that the final payment amount was higher than the displayed price due to the way discounts were applied, leading to dissatisfaction with the perceived value of promotions [2] Group 2: Emerging Consumer Trends - There was a significant increase in complaints regarding smart technology and virtual goods, with complaints about smart products rising by 72.6% compared to last year, often due to discrepancies between advertised features and actual performance [3] - Complaints in the health product category grew by 36.2%, primarily related to issues with product quality and misleading advertising, indicating a need for better compliance with marketing ethics by companies [3]