SRCB(SH:601825) Ren Min Ri Bao·2025-11-30 22:20Core Viewpoint - Shanghai Rural Commercial Bank has launched the "Heart Home" public service project aimed at addressing the needs of the elderly population in a rapidly aging society, focusing on financial education and community support [3][4]. Group 1: Project Overview - The "Heart Home" project was initiated in December 2022, integrating social resources through financial means to meet the educational needs of the elderly [3]. - The project has established over 1,000 public service stations across Shanghai, covering all 216 streets and towns in the city [3]. - The initiative includes the establishment of 120 elderly education centers offering more than 140 courses, serving over 5,000 elderly learners [3]. Group 2: Educational Initiatives - The project features a course titled "Protecting Your Retirement Funds," where elderly participants learn about the risks of online scams and the importance of verifying information before making financial transactions [2]. - The course emphasizes the use of technology, such as AI, to illustrate the potential for deception in digital communications [2]. Group 3: Social Impact and Future Plans - The project aims to unify commercial value and social function, addressing societal pain points while expanding market opportunities for the bank [4]. - The bank plans to continue enhancing its community services by integrating financial services into daily life, contributing to the construction of a "People's City" in Shanghai [4].