点雪成金（文旅棱镜）

Core Insights - The development of the ice and snow economy in Zhejiang reflects an upgrade in consumer demand and changing preferences, with more southern residents choosing to engage in winter sports locally [1] - The growth of ice and snow tourism and sports has directly stimulated the production and sales of related equipment, as well as the development of ancillary industries such as homestays, ski clothing rentals, and ski training [1] - Zhejiang's proactive approach to the ice and snow economy includes the establishment of indoor ski resorts and the expansion of production companies into new ice and snow product areas, leveraging existing industrial cluster advantages [1] - The ice and snow economy has created a composite industrial ecosystem that connects tourism, training, equipment manufacturing, and marketing services, fostering the integration of modern service industries with advanced manufacturing [1] - The ongoing opportunities in the ice and snow economy are expected to lead to more success stories and economic vitality in the region [1]