市场不再认可小鹏“多线出击”？

Core Viewpoint - Despite a significant increase in revenue and a substantial reduction in net loss, Xiaopeng Motors' stock price has dropped approximately 15% since the earnings report, indicating market concerns despite positive financial results [1] Financial Performance - Xiaopeng Motors reported a revenue increase of 101.76% year-on-year for Q3 2025, with a notable reduction in net loss [1] - The gross margin for Q3 2025 reached 20.14%, up 4.88 percentage points year-on-year and 2.81 percentage points quarter-on-quarter, marking a historical high [2][3] - However, the automotive business's gross margin was only 13.1%, showing a year-on-year increase of 4.5 percentage points but a quarter-on-quarter decline of 1.2 percentage points [3] Sales and Pricing Dynamics - Xiaopeng's vehicle sales volume for Q3 2025 was 116,000 units, a year-on-year increase of 149.3% and a quarter-on-quarter increase of 12.43% [4] - The average selling price (ASP) of Xiaopeng vehicles decreased to 155,600 yuan, down 8,000 yuan from the previous quarter, while the average cost per vehicle was 135,200 yuan, a decrease of approximately 5,000 yuan [4][5] - The decline in ASP is attributed to increased competition and a strategic decision to clear old inventory through targeted promotions [5] Cost and Material Concerns - The recent surge in lithium battery material prices has raised concerns about profitability, with lithium carbonate prices rising from 73,500 yuan/ton to 91,300 yuan/ton and hexafluorophosphate lithium increasing from 61,000 yuan/ton to 175,000 yuan/ton [6] - Xiaopeng's reliance on low-priced models makes it more sensitive to cost fluctuations, further complicating its profitability outlook [6] R&D Expenditure and Future Outlook - Xiaopeng's R&D expenses have significantly increased, reaching 2.4 billion yuan in Q3 2025, nearly double from previous levels, reflecting a strong focus on innovation [7][8] - The company aims to balance high R&D spending with profitability, as it prepares for a product launch year in 2026 [8] - Market sentiment is cautious regarding Xiaopeng's ability to sustain its growth strategy while managing costs and maintaining cash flow stability [11][12]