腾势落子巴西,以腾飞之势开启全球化新篇章
Zhong Guo Qi Che Bao Wang·2025-12-01 02:00

Core Insights - The 31st São Paulo International Motor Show has highlighted Chinese automotive brands, particularly the luxury electric vehicle brand, Tengshi, which officially announced its entry into the Brazilian market [1][3] - Brazil, as the largest automotive market in Latin America and the sixth largest globally, is experiencing significant growth in the electric vehicle sector, with a reported 219.2% year-on-year increase in pure electric vehicle sales for 2024 [3][5] Company Strategy - Tengshi has introduced two flagship models in Brazil: the Tengshi Z9GT and the Tengshi D9, with pre-sale prices reaching 650,000 Brazilian Reais (approximately 855,000 RMB) and 800,000 Brazilian Reais (approximately 1,050,000 RMB) respectively [5][7] - The brand's first showroom is located on Avenida Europa in São Paulo, a renowned luxury automotive center, indicating Tengshi's confidence in competing with established international luxury brands [5][8] Technological Advancements - The Tengshi Z9GT features advanced technologies such as independent drive technology, dual-motor independent steering, and integrated battery chassis technology, aiming to redefine the luxury automotive market in Brazil [7][8] - The Tengshi D9 is equipped with a cloud-based intelligent body control system and advanced driver assistance systems, boasting a comprehensive range of 1,100 km for its hybrid version [7][12] Market Positioning - Tengshi's entry into Brazil is part of a broader strategy to establish a presence across three continents, marking it as the first Chinese luxury brand to achieve such a global footprint [10][12] - The brand has already seen success in other international markets, including Thailand, Indonesia, and Malaysia, where it has topped luxury MPV sales charts and received multiple international awards [12]