GAC GROUP(SH:601238) Xi Niu Cai Jing·2025-12-01 02:27Core Insights - GAC Trumpchi's high-end model, the Xiangwang series, is struggling with sales despite initial strong demand, indicating challenges in the high-end market segment [2][3] Sales Performance - In October, the Xiangwang S7 sold 1,887 units, while the S9 only managed 810 units, with the S7's sales fluctuating around 1,000 units after an initial peak [2] - The S7 had a promising start with over 10,258 pre-orders within 12 hours of launch, but sales dropped by 62.2% in May to 1,124 units [2] Product Features - The Xiangwang S7 offers spacious interiors with a wheelbase of 2,880mm and a high space utilization rate of 79.6%, along with a 1.5T hybrid power system [2] - It provides three energy options: pure electric, plug-in hybrid, and range-extended, with a maximum range exceeding 1,000 km [2] - The S9 features advanced configurations, including a 44.5 kWh battery for a pure electric range of 252 km, and a total range of 1,200 km with the hybrid system [4] Market Competition - The pricing strategy for the Xiangwang S7, starting at 175,800 RMB, is seen as insufficiently competitive against rivals like Li Auto and Aito, which have stronger brand recognition [3] - The market for family-oriented smart SUVs is highly competitive, with established players like Li Auto and Aito dominating due to their brand loyalty and user engagement [3] Brand Perception - GAC Trumpchi's brand presence in the high-end electric vehicle market is relatively weak, leading to consumer skepticism regarding its technological capabilities and product reliability [3] - The shift in consumer expectations from mere feature-rich vehicles to a more holistic experience necessitates a reevaluation of GAC Trumpchi's high-end strategy [4]